Director, Product Marketing  ·  AI-Forward Leader

I build the strategy
behind products
people love.

20 years turning complex products into clear consumer value — across Disney+, DIRECTV, AT&T, and beyond. I lead global teams, launch products at scale, and build the AI workflows that make modern marketing teams faster.

See my experience Download résumé
20+
Years in marketing
14
Person global team led
Global
Scale across 4 regions
0→1
Programs built from scratch
Kyle Reilly-Johnston
About

A marketer who never stopped being a fan.

I've spent 20 years at the intersection of great products and the people who love them. At Disney+, I got to work on something I genuinely believed in — building the tools, stories, and experiences that kept millions of subscribers coming back.

That passion isn't performance. It's how I approach every brand I work on. I care about what we're building, who it's for, and whether it actually lands — not just whether the deck looks good.

I'm based in Los Angeles and looking for my next chapter somewhere that takes product marketing seriously and wants a leader who owns the full picture: strategy, execution, and the AI infrastructure that makes it all run faster.

Core strengths
Brand Strategy & PositioningArchitecture · Hierarchy · Voice
360° Integrated CampaignsBrief · Agency · Execution
AI Workflow DesignChatGPT · Claude · Copilot
Product GTM & LaunchPositioning · Naming · Rollout
Global ExpansionLATAM · APAC · EMEA
Subscriber Retention & LoyaltyLifecycle · Churn · Engagement
Team LeadershipGlobal PMM teams
What I do

The full stack of
product marketing.

01
Strategy that moves products forward

From competitive intelligence and audience segmentation to brand positioning and product roadmap influence — I build the strategic foundation that makes launches land and products grow. I don't just contribute to the strategy deck. I own it.

02
Campaigns that actually convert

I own the full 360 — creative briefs, agency direction, paid media, lifecycle email, CTV, owned social, and in-product placements. Not just oversight. The actual campaign architecture, from first brief to final measurement.

03
AI workflows that scale teams

I've built prompt libraries, workflow SOPs, and team playbooks using ChatGPT, Claude, and Copilot — enabling teams to run significantly more workstreams simultaneously while producing sharper, faster strategic output.

Experience

Where I've done
my best work.

The Walt Disney Company
Jan 2022 – 2026
Director, Global Product Marketing — Disney+ & Hulu

Led a global product marketing team responsible for end-to-end strategy across Disney+ — brand positioning, 360-degree integrated campaigns, AI workflow innovation, subscriber experience, loyalty programs, and expansion across North America, LATAM, APAC, and EMEA. Owned full PMM lifecycle from roadmap influence through launch and measurement across a significant annual marketing program.

Disney+ Perks — built from scratch, scaled globally Verts GTM — A/B test to full iOS & Android launch Hotstar subscriber migration Gemini/Delta migration strategy AI workflow system for PMM team Explore Disney+ — multi-market rollout
DIRECTV
Nov 2018 – Jan 2022
Senior Director, Product Marketing

Led product marketing, brand positioning, pricing strategy, and AI-powered retention programs across DIRECTV's consumer base. Launched DIRECTV Stream into a competitive OTT market and built an ML-powered subscriber segmentation framework that generated 26,000 customer saves and $17M in free cash flow.

DIRECTV Stream launch $17M free cash flow 26K customer saves 29bps churn reduction AI-powered retention packaging
AT&T TV
Jul – Nov 2018
Director, Product Marketing

Led retention strategy and data-driven marketing execution focused on churn reduction, NPS improvement, and subscriber lifetime value growth through targeted, segmented lifecycle campaigns.

Charter Communications
Feb 2006 – May 2018
Sr. Manager, Sales & Retention Operations

Built audience segmentation and behavioral targeting programs, enterprise sales QA infrastructure, and retention strategy across Southern California operations. Delivered a 7% revenue increase and achieved #2 Sales Culture ranking across four consecutive quarters with minimal voluntary attrition.

AI Practice

AI isn't replacing marketers.
It's separating the ones
who get it.

I built a team-wide AI workflow system from scratch — prompt libraries, workflow SOPs, tool-specific playbooks, governance frameworks, and hands-on training across ChatGPT, Claude, and Microsoft Copilot. The goal was never just to use AI. It was to build the infrastructure that makes AI actually useful, repeatable, and on-brand at scale.

~40%
Faster time-to-brief
20+
Concurrent workstreams
14
Marketers trained & enabled
📄
Prompt library & SOPs
Role-specific playbooks for every PMM use case
↓
🤖
ChatGPT  ·  Claude  ·  Copilot
Tool-specific workflows, not generic prompts
↓
🛡
Governance & brand guardrails
Quality review, editorial standards, voice consistency
↓
📈
Measurable team output
~40% faster briefs  ·  significantly scaled capacity
Get in touch

Let's build something
together.

I'm open to Director and VP-level product marketing roles, advisory conversations, and interesting collaborations. If you're building something that needs a seasoned marketing leader — or you just want to trade notes on where AI and marketing are headed — I'd love to hear from you.

✉  kyle@kylereilly.com 🔗  LinkedIn 📄  Download résumé

Based in Los Angeles  ·  Open to remote, hybrid, or relocation for the right role